LEVI’S VINTAGE CLOTHING: Recreate Classic Style From The Archives
juillet 21, 2013
Established in San Francisco from 1853 Levi Strauss on May 20th, 1873 along with Jacob Davis developed and patented the very first riveted pair of original blue denim. Initially created for the purpose of hard wearing work wear garment, Levi Strauss’ jeans were used by everyone from the workers, to miners and cowboys. In the 50’s and 60’s the jeans gained iconic fashion status through TV and Film stars such as Marilyn Monroe, James Dean, Marlon Brando, Steve MC Queen, Elvis Presley… Levi’s became a symbol of freedom and American Youth Culture.
Launched in 1996,
LEVI’S VINTAGE CLOTHING looks back at this rich history to recreate classic style from the archives, reproducing the vintage garments that we have grown to love.